Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.
IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.
Why This Role Is Different
For the right operator, this is a once-in-a-career seat. You will run global paid acquisition for a brand backed by the most powerful athlete portfolio in DTC, with the creative arsenal that comes with it. The brand has product-market fit. The budget is real. The platform is global. What we need is an operator who can compound it.
If you have spent your career wishing for better creative assets, bigger budgets, and a brand customers actually want — this is that job.
The Opportunity
We are looking for a Head of Performance Marketing to lead IM8's global paid acquisition engine. Based in our Hong Kong office, this is a hands-on, senior role for someone who lives at the intersection of data, creative, AI, and commerce — and who is energised by building category-defining DTC brands from the ground up.
You will own the strategy and execution of every paid channel that brings new customers to IM8 worldwide — Meta, Google, YouTube, TikTok, AppLovin, programmatic, affiliate, and the emerging platforms that will matter in the next 24 months. Your mandate: take Meta and Google to the next level, unlock TikTok and AppLovin at scale, and be the first mover on whatever channel comes next.
Just as importantly, you will work shoulder-to-shoulder with our creative team — directing strategists and editors, and deploying AI tooling — to produce the volume, variety, and quality of performance creative that fuels the channels.
What You'll Do
Global Channel Ownership
•Own day-to-day strategy and execution across IM8's global performance channels: Meta, Google, YouTube, TikTok, AppLovin, programmatic, affiliate, and influencer-led paid.
•Take our Meta and Google programmes from current scale to the next order of magnitude — through smarter structure, better creative, AI-assisted bidding, and aggressive iteration.
•Build TikTok and AppLovin into material, accountable channels — not experiments.
•Be the first mover on emerging channels and ad products as they appear. If a new platform matters in 18 months, you should be live on it in 3.
•Hit and exceed targets on CAC, ROAS, payback, and new customer growth — deploying the media budget set by leadership.
•Define the testing agenda: new channels, audiences, offers, landing pages, and creative formats — with a clear hypothesis-driven framework.
AI-Native Operating System
•Run a performance marketing function where AI is embedded in everything: creative production, ad copy generation, audience research, performance analysis, reporting, and decision-making.
•Deploy AI tooling (Midjourney, Runway, Sora, ElevenLabs, Claude, GPT, and whatever comes next) to multiply creative output by 10x without sacrificing quality.
•Build agentic workflows that automate the work that doesn't need a human — campaign QA, creative tagging, anomaly detection, weekly reporting.
•Be the in-house authority on AI-native ad platforms — Meta Advantage+, Google Performance Max, AppLovin AXON — and extract performance most operators leave on the table.
Creative Team Leadership
•Lead and manage a performance creative team — including strategists and editors — setting the brief, the bar, and the cadence.
•Build a high-velocity creative pipeline — human + AI — that delivers the volume and variety of ads needed to feed paid channels at scale, while staying true to the IM8 brand.
•Run a tight feedback loop between channel data and creative output: brief based on what's winning, kill what isn't, turn creative learnings into a compounding advantage.
•Partner with brand and ecommerce on landing pages, funnel design, and offer optimisation.
Data, Measurement & Attribution
•Drive attribution, incrementality testing, and media mix modelling; work with data and analytics to build a clear view of blended CAC, ROAS, payback, and LTV.
•Deliver weekly performance reporting, channel diagnostics, and executive-ready insight.
•Ensure tracking, pixels, server-side events, and consent frameworks are best-in-class and privacy-compliant.
Agency & Cross-functional Collaboration
•Manage agency and vendor relationships — holding partners to a high bar on strategy, execution, and accountability.
•Collaborate closely with brand, retention/CRM, ecommerce, and finance to align growth ambition with operational reality.
What We're Looking For
Non-Negotiable
•Scale credentials. You have personally led paid media programmes spending a minimum of $100,000 per day, sustained — or you have a clear, specific reason why this benchmark doesn't apply to your trajectory (e.g. you scaled a category-defining brand in an unusually efficient niche, ran a viral organic-to-paid model, etc.). If you can't make that case in a sentence, this isn't your role.
•AI-native. Not AI-curious. Not AI-aware. AI is already embedded in how you brief, build, buy, analyse, and report. You can talk fluently about how you use LLMs and generative tools in your daily workflow, and you can show the output.
•Hands-on channel depth. Deep, in-the-platform expertise across Meta and Google. Strong working knowledge of TikTok, AppLovin, YouTube, programmatic, and affiliate. A demonstrated pattern of being early on new channels.
•Profitable scale. A demonstrable track record of scaling paid acquisition profitably — ideally at a high-growth DTC, consumer health, beauty, or premium lifestyle brand.
•Creative leadership. Proven experience managing a creative team — strategists and editors — to deliver a high-volume, high-quality pipeline of performance creative. You know what works, why it works, and how to brief it.
•Commercial instincts. Comfortable with attribution debates, MMM outputs, cohort analysis, and unit economics. You can defend your numbers to a CFO.
•Builder's mindset. Comfortable with ambiguity, fast decision-making, and shaping the playbook rather than inheriting one.
•Communication. You can move fluidly between a creative review, a finance forecast, and an exec readout — and be the smartest person in each conversation.
•Location. Based in or willing to relocate to Hong Kong. Eligible to work in HK.
Nice to Have
•Background in health, wellness, supplements, or regulated consumer categories.
•Experience launching or scaling a DTC brand in a new market.
•Exposure to retail / omnichannel growth, in addition to DTC.
•A point of view on which emerging ad platforms matter — and why.
How to Apply
Don't send us a generic CV and cover letter. Send us:
•A short note (under 300 words) on the largest daily spend you've personally managed, the channel mix, the CAC trajectory, and what you would have done differently.
•Three examples of how you currently use AI in your performance marketing workflow — with links or screenshots where possible.
•Your view on where IM8 should be spending $1M of incremental budget tomorrow, and why.
We will read it. If you're the operator we're looking for, we'll move fast.
You Must Be AI-Native
Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.
Beat Claude Challenge
Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don't advance.
Want to stand out? Head to our GitHub repo and submit your Beat Claude challenge: https://github.com/Prenetics/beat-claude
