Drive Global Growth as a Product Marketing Specialist
Shape the Market for the World’s Leading Nitrile Glove Manufacturer
Hartalega is the World's No.1 Nitrile Glove manufacturer, renowned for revolutionizing the glove-making industry through innovation, quality, and a passionate team. We are a tight-knit community of highly skilled professionals, from executives to line technicians, united by a commitment to excellence. As we expand, we are seeking a dynamic Product Marketing Specialist to drive the strategic success of our products and strengthen our global market leadership.
Key Responsibilities
Strategic Market & Customer Insight
- Conduct in-depth market research to identify customer needs, industry trends, and competitive landscapes.
- Analyze data to deeply understand customer behavior, preferences, and emerging market opportunities.
- Develop clear positioning statements and compelling value propositions that differentiate Hartalega’s products in the global marketplace.
Go-to-Market Strategy & Execution
- Collaborate closely with the marketing and business development teams to design and implement comprehensive go-to-market plans for new product launches and updates.
- Plan, manage, and execute integrated product launch campaigns across multiple channels.
- Create high-impact marketing content, including product brochures, sales presentations, website copy, case studies, and white papers.
Sales Enablement & Performance Analytics
- Develop effective sales enablement tools and training materials to empower the commercial team.
- Work with the marketing team to produce engaging digital and print content that supports brand and product objectives.
- Monitor, analyze, and report on the performance of all marketing campaigns using key metrics and data insights to drive continuous improvement.
Qualifications & Experience
Essential Requirements:
- Bachelor’s Degree in Marketing, Business, Mass Communication, or an equivalent field.
- Minimum of 1 year of experience in a product marketing, marketing strategy, or related role.
- Proven ability to conduct market research, analyze data, and translate insights into actionable strategies.
- Strong copywriting and content development skills for various marketing collateral.
- Excellent communication, collaboration, and project management abilities.
- A results-driven mindset with an analytical approach to measuring campaign success.
Preferred Attributes:
- Experience in B2B marketing, manufacturing, healthcare, or PPE (Personal Protective Equipment) sectors.
- Familiarity with digital marketing tools, CRM systems, and analytics platforms.
- Creative thinker with a strategic approach and strong attention to detail.
Why Build Your Career at Hartalega?
- Market Leadership: Join the undisputed global leader in nitrile glove manufacturing with a reputation for quality and innovation.
- Impactful Role: Your work will directly influence product adoption, brand perception, and commercial success in international markets.
- Growth Environment: Be part of a large, forward-thinking organization (5,000+ employees) with clear paths for professional development and career advancement.
- Collaborative Culture: Work within a passionate, skilled, and supportive team that values each member’s contribution.
- Industry Pioneer: Contribute to a company that sets the standard in glove technology and manufacturing excellence.
Ready to market the products that protect professionals worldwide?
Apply now for the Product Marketing Specialist position at Hartalega.
Hartalega is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we continue to lead and innovate in global manufacturing.
