đ Engineer Personalized Digital Experiences for a Healthier World
The Future Begins Here
At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the needs of patients, our people, and the planet.
Bangalore, Indiaâs epicenter of innovation, is home to Takedaâs Innovation Capability Center (ICC). We invite you to join our digital transformation journey, where you will boost your skills and become the heart of an innovative engine contributing to global impact.
At Takedaâs ICC, We Unite in Diversity
Takeda is committed to an inclusive, collaborative workplace where individuals are recognized for their unique backgrounds and abilities. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team.
đŻ ROLE SUMMARY
We are seeking a Marketing Cloud Personalization (MCP) Specialist with deep expertise in designing and delivering data-driven, personalized customer experiences across digital channels. You will configure and manage MCP data, user attributes, behavioral tracking, and recommendation strategies to enable real-time personalization, integrating seamlessly with Salesforce Marketing Cloud, Data Cloud, and Einstein AI.
đ KEY RESPONSIBILITIES
đ¨ Personalization Strategy & Execution
- Design, configure, and execute real-time personalization strategies across web channels using Marketing Cloud Personalization (MCP).
- Translate business and marketing requirements into scalable personalization use cases and customer experiences.
- Build and maintain dynamic audience segments based on real-time behavioral data for cross-channel activation.
đ ď¸ Data Modeling & Integration
- Configure user attributes, events, and catalog data within MCP to enable accurate customer profiling and behavioral tracking.
- Integrate MCP with Salesforce Marketing Cloud, Data Cloud, and external data sources via feeds, APIs, and ETL processes.
đ Catalog & Recommendation Management
- Manage and optimize product/content catalogs to support Einstein recommendations and rules-based personalization.
- Design personalized Web Campaigns using Einstein recipes, rules-based logic, and advanced segmentation.
đ¤ Stakeholder Collaboration & Reporting
- Partner with Marketing, Product, Analytics, and Technology teams to align personalization initiatives with business objectives.
- Provide regular reports and insights on personalization effectiveness, engagement lift, conversion rates, and recommendation performance.
đ¤ QUALIFICATIONS & SKILLS
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ESSENTIAL REQUIREMENTS
- Bachelorâs degree in IT or a related field (or equivalent experience).
- 6+ years in Salesforce Marketing Cloud, with 4+ years specializing in Marketing Cloud Personalization (MCP).
- Familiarity with Data Cloud concepts and integration.
- Strong expertise in catalog management, ETL feeds, user attribute configuration, and behavioral tracking.
- Experience designing personalized web campaigns using Einstein AI and rules-based logic.
- Excellent communication, stakeholder management, and analytical skills.
đ PREFERRED QUALIFICATIONS
- Experience with Agile methodologies and a strong process improvement mindset.
- Knowledge of cross-channel journey orchestration and real-time decisioning.
- Certification in Salesforce Marketing Cloud Personalization or related domains.
đź WHAT TAKEDA ICC INDIA CAN OFFER YOU
- Top Employer Certification:Â Globally recognized for our people-first culture.
- Career Ownership:Â Lead your own career development with access to high-end technology and continuous training.
- Hybrid Work Model:Â Flexibility to balance in-office collaboration and remote work.
- Comprehensive Benefits:
- Competitive Salary + Performance Bonus
- Healthcare Insurance for self, spouse, and children
- Group Term Life & Accident Insurance
- Health & Wellness Programs
- Employee Assistance Program
- Generous Leave Policy (Voluntary Service, Paternity, Maternity, Bereavement)
- Learning & Development Platforms
- Diversity, Equity & Inclusion Programs
- Home Internet & Mobile Phone Reimbursement
đ ABOUT ICC IN TAKEDA
Takeda is leading a cloud-driven business transformation, and the ICCs are the catalysts of change for our global organization. Here, you will build solutions that improve the lives of millions of patients worldwide.
đ READY TO PERSONALIZE THE FUTURE OF DIGITAL HEALTH ENGAGEMENT?
đ APPLY NOW FOR THE MARKETING CLOUD PERSONALIZATION SPECIALIST POSITION IN BANGALORE.
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Takeda is an equal opportunity employer. We welcome applications from all qualified candidates.
